Bubbles against smoking

Apparently, it’s been out for a good while — dating to 2008, I believe — but I only recently noticed the charming little bit of anti-smoking propaganda at the start of some DVDs I’ve watched. (I’m not sure whom to credit, but this group seems to have had something to do with it. Looking up the “California Department of Health Services, seen on the screen above, got me nowhere.)

What a pleasant, gentle, but devastatingly effective, way to get across a message. The bit at the end with the child reaching for the bubbles is particularly powerful, because of the way it indirectly invokes the fact that so very many children are trapped with noxious fumes — which is truly unforgivable, but this gets the point across without rancor.

Which is remarkable for such a simple idea. But sometimes those are the best.

4 thoughts on “Bubbles against smoking

  1. Karen McLeod

    Yes, Annie, it is. And part of free means I don’t have to inhale others’ smoke. Nor do I have to isolate myself from community activities (bars, restaurants, movies, etc.) in order to avoid smoke. A person who wants to smoke can excuse him/herself, and step outside for a few moments. A person who simply wants to breathe doesn’t have that option.

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