Here are the three videos ADCO created for the Daniel Coble runoff campaign. I like the way they came out.
I think you’ll find they’re a little different from what you usually see from a political campaign.
There are no “gotchas” here. We haven’t edited the truth to try to embarrass the opponent or make him look bad. Our purpose was more journalistic, to provide the voter with information they weren’t getting from news media, to help them make up their minds. Yes, we thought Daniel looked a little better than Moe in these clips. But the clips weren’t just chosen on that basis — in fact, we thought Daniel came across better throughout the debate, although Moe handled himself well, too. They were chosen because they struck a nice balance between complete answers, more than you’d get on TV news, without being so lengthy that the viewer wouldn’t lose interest and go away. (For instance, there were some really pertinent passages when the candidates discussed an important issue at some length — such as when Coble explained his position on water and sewer funds being used in the general fund, and did a good job with it — but we felt they were too long for this purpose.)
At the end of this forum, before the Melrose Neighborhood Association on Monday night, Moe Baddourah thanked the group and praised the format. He liked it because he wasn’t limited to 30-second answers as in some such gatherings. I think he was right, and you should be able to see some of what he liked about the format in these clips, even though we didn’t use some of the longer answers.
Each of the answers you see is mostly complete and unedited. I say “mostly” because in several cases, we trimmed the beginning of an answer and started the clip at the point when the candidate settled down to really answering the question — to the extent that he actually did answer it, which didn’t always happen.
You might watch these and decide you prefer Moe to Daniel, although I think most people will not. In any case, you can get a pretty good sense from watching them which of them approaches issues, and public service, in the way that you would prefer an elected representative to do.
I could elaborate here on the three clips and why we chose them, but I’d rather that those of you who are interested (particularly those who live in Columbia’s third district) would look at them with a fresh eye first, and after I see your reaction, I’ll elaborate.