I’m still sort of scratching my head, trying to figure out what went right, but the blog set a new traffic record in June — actually, it blew the old record away.
The old record was 272,417 page views, set in January. That was understandable. It was the month of the SC Republican presidential primary. The record month on my old blog — the one I had at the paper — was set in January 2008. Interestingly, that record was only about 85,000 page views. I continue to marvel that my readership is so much greater than when I had my name on the masthead of South Carolina’s largest newspaper ever day. Such is the power of social media, I suppose.
It took me three years to log my first million page views. Now, I’ve done better than that in the last four months (1,023,091, to be exact). Or perhaps I should say, we’ve done better. Our growing community of regular contributors are a solid part of the blog’s appeal, based on anecdotal evidence.
News that draws in readers from outside SC — such as presidential primaries — always means a bump in traffic. For instance, the first time I drew a quarter of a million page views was the month that Alvin Greene and the allegations against Nikki Haley broke nationally — June 2010. It was a long time after that — August 2011 — before I exceeded that mark again.
Now, it’s well on its way to becoming routine.
So what was the number in June? It was 282,271, which beats January’s record by almost 10,000. Actually, it was more significant than that, because it was a 30-day month going up against a 30-day record. The daily average page views in June was 9,409, as opposed to 8,787 in January. In other words, if there had been 31 days in June, the total would have been more like 291,680 — closer to 20,000 over the previous record.
So what’s causing this? I don’t know, other than that readership is just steadily ratcheting up. Looking back, I see nothing in June that would have drawn much national attention — in fact, nothing much at all out of the ordinary.
So all I can say is, thanks for reading. And please keep it up.