First, I’ve got to learn that his name is “Ervin,” not “Erwin.” I keep confusing him with Joe, the former state Democratic Party chair (and there hasn’t been one as good since).
Maybe his new media blitz can help me with that. (Although I’m dependent on press releases or news coverage of the ads to call them to my attention, since I seldom see these things on the boob tube. All that money spent to place them on broadcast outlets is lost on me. Fortunately for me, it’s impossible to stick them into old episodes of “The West Wing” on Netflix.)
Now I’ll get to the substance, and the question of the day: Will Mr. Ervin’s (just typed “Erwin” again, but caught myself) expenditure of $2 million on three TV ads through Labor Day make him a contender?
Or will it just make him more likely to pull votes from Nikki Haley, thereby putting Vincent Sheheen within reach of a win?
The later seems more credible to me, and it’s apparently what is causing the Sheheen campaign to be very careful not to do anything that might mess with this developing dynamic.
That’s his first ad above, the point of which is to say that Tom is a really nice guy. And also a guy who can afford to do something like this, which has got to be nice.