Sometimes Google Adsense makes, well, sense — such as the Ancestry.com ad I’m seeing in the rail at right — I’ve really been into building my family tree lately.
Sometimes I am mystified. That’s the case with the “Soma” ad you see above.
Doubly mystified. To me, “Soma” means:
- The therapeutic and recreational drug of choice in Aldous Huxley’s Brave New World, where “A gramme is better than a damn” is axiomatic. It is used to keep people in that creepy utopia from feeling disagreeable emotions. Life is tough? Take a soma holiday!
- The muscle relaxer I have used at times over the years — generic name “carisoprodol.”
I don’t associate it with ladies in swimsuits. But apparently, that’s a thing now.
I don’t know why. Perhaps it’s that their products are meant to fit women’s physical forms, since “soma” means “the body as distinct from the soul, mind, or psyche.” You know, as in “psychosomatic.”
But it caught my eye…