Here’s a follow-up to my previous post, “Millions of separate realities, destroying our common world.”
I’m reading more and more of this stuff about how the way TOO many people consume the internet, and get consumed by it. Specifically, how they get their minds hopelessly warped by a couple of the standard features of social media and other web sites and services — the way these media keep showing you more stuff like what you seem to like, and — in this piece — the way the reinforcement of others (likes, retweets, shares, etc.) seduces people into insane new “realities.”
Here’s another item: A piece from the NYT headlined, “They Used to Post Selfies. Now They’re Trying to Reverse the Election.” The subhed says, “Right-wing influencers embraced extremist views, and Facebook rewarded them.”
This piece doesn’t make many broad observations about these phenomena; it mostly simply tells the story of how several individuals got sucked in. You’ll note the commonalities. The one place where the item touches upon the consistent themes is here:
He’s not alone. Facebook’s algorithms have coaxed many people into sharing more extreme views on the platform — rewarding them with likes and shares for posts on subjects like election fraud conspiracies, Covid-19 denialism and anti-vaccination rhetoric. We reviewed the public post histories for dozens of active Facebook users in these spaces. Many, like Mr. McGee, transformed seemingly overnight. A decade ago, their online personas looked nothing like their presences today.
A journey through their feeds offers a glimpse of how Facebook rewards exaggerations and lies.
But the rewards are trivial compared with the costs: The influencers amass followers, enhance their reputations, solicit occasional donations and maybe sell a few T-shirts. The rest of us are left with democracy buckling under the weight of citizens living an alternate reality….
Yeah, as I said the other day, I know this stuff isn’t new. We knew how the Web worked. You knew it; I knew it. But as I also said before, something just finally clicked recently when I was listening to “Rabbit Hole,” and for the first time in these last few years, I got Trumpism. I finally really saw how these people had become so warped, and so immune to facts and reason. What we’re seeing couldn’t have happened this way in any other time.
And frankly, I don’t know how we’re going to reverse this problem — a problem affecting people’s perception across the political spectrum (as I say, I know I’m vulnerable to it, too), but manifesting itself most threateningly among Trump followers. They’re the big problem now. (As I type this, I keep getting indications that there are people walking about downtown Columbia with semiautomatic weapons. There have been arrests. I might be writing more about it later, but I hope not. I hope the problem fades away…)
I don’t see how the toothpaste gets back in the tube, and people get sane again.
But I’m going to keep pointing out these glimpses of the problem as I encounter them. As I think I mentioned, I watched part of “The Social Dilemma” the other night. When I finish it, I’ll probably post about that, too. It starts from a perspective different from mine (such as worrying about addiction to social media, particularly among kids), but also gets into the problems I’m talking about…