Barton Swaim on Sanford and the public apology meme

Two recent posts — this one about Mark Sanford and this one about a public apology — remind me that a couple of weeks back, I meant to mention this book review in the WSJ, written by Columbia’s own Barton Swaim.

Yeah, I know — you click on the link and can’t read the review. I have the same problem, ever since my subscription ran out and the WSJ has refused to offer me terms anywhere near as reasonable as those they offered me in the past. (By contrast, I recently took advantage of an awesome, one-day deal offered by The Washington Post — $29 for a year of total access across all platforms, including the most important, my iPad. I’ve been enjoying it. The WSJ, unfortunately, wants almost that much per month.)

Anyway, it’s a review of Sorry About That by Edwin L. Battistella. It’s about public apologies, and I started reading the review with Mark Sanford in mind. Because I’ve heard more such apologies from him than from anyone. (While I’ve seen nothing that looks like actual contrition, no indication that there is anything that he did that he is truly sorry for.)

So I was startled when I got to this paragraph:

Apologizers’ attempts to avoid naming their offense, says Mr. Battistella, often make their apologies sound inauthentic and self-exculpatory. Instead of repeating or even paraphrasing the unwise remarks that prompted the apology, they will refer to “a careless, off-handed remark” or “insensitive words”; embezzling funds becomes a “mistake,” adultery a “poor decision I deeply regret.” I have a vivid memory of my former boss, Mark Sanford, in the days after his adulterous affair was revealed to the public. (Mr. Battistella devotes a brief section of his book to the governor of South Carolina, as he then was.) He would often refer to the affair in a grammatically bizarre way: “that which has caused the stir that it has.”…

Voldemort was He-Who-Must-Not-Be-Named. Sanford’s long-lasting lapse was “The-Sin-That-Must-Not-Be-Named.”

You know what? Bemused, jaded-wounding observations like Barton’s cause me to have the following thought: I’m not sure that anyone who worked for Mark Sanford as governor forgives him to the extent that he, Mark Sanford, believes he should be forgiven.

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