Donning my ADCO hat for a moment…
In the brave new world of social media, some pretty big brands — that in the past would have spent months deciding how to present themselves — sometimes make hasty decisions with their identities.
Sometimes their instincts are sound. Sometimes, not so much.
In any case, here’s how some brands positioned themselves upon the news of the passing of the artist formerly, and latterly, known as Prince:
— 3M (@3M) April 21, 2016
Pornhub has changed its logo to honor Prince. Darling Nikki would be touched. Probably by herself. pic.twitter.com/pqyPgR1uHK
— Damian Holbrook (@damianholbrook) April 21, 2016
On Pixar’s company homepage today. #tribute pic.twitter.com/y4dg9c5Z0f
— andrew stanton (@andrewstanton) April 21, 2016
Cheerios deleted their tweet, but slack never forgets. pic.twitter.com/AhmDmcuVt0
— Arielle Calderon (@Arielle07) April 21, 2016
— Chevrolet (@chevrolet) April 22, 2016
A purple nebula, in honor of Prince, who passed away today. https://t.co/7buFWWExMw pic.twitter.com/ONQDwSQwVa
— NASA (@NASA) April 21, 2016
Thank Mashable for calling our attention to these efforts.
Related Posts
This is perhaps fitting, since he’s the only pop star I can think of who for a time insisted that the world refer to him only by a logo…
Corvette’s is okay. 3M hit it out of the park – and it’s universal; just change the color.
The others using Prince’s symbol in their corporate names are kind of creepy; and exactly the kind of thing it seems Prince would despise.
The Cheerios one is just a total fail…
Chevy wins the marketing connection, but I’m pretty sure the little red corvette wasn’t a car…
Well, it should have been, because back in the day (such as the model in that picture), they were AWESOME…
Corporate American? So you agree corporations are people?
Oops! Thanks for catching that. I had originally written a completely different headline, and just hastily changed it at the last moment…