Why isn’t this site performing better, Jessica?
I get a LOT of unsolicited emails from people offering to help this blog perform better.
Usually, they start with some nonsense about how the sender has been looking at my site, and finds it utterly fascinating, but could help me make it better for a very reasonable price. Then, it always, always, fails to give me any reason to believe that the sender has ever so much as glanced at the blog.
Sometimes I get one for some other site to which I have a connection. Today, I got this one:
Hello Jamessmith.com Team,
I would like to have a discussion with you regarding the web promotion strategy for your website Jamessmith.com. We wish to work out a proposal to strengthen the online presence of your website, via a strategically planned web promotion campaign. In today’s online era, you should be focusing on the new revolutionary ways of generating traffic (and subsequently, leads).
We are curious to know if you are aware that a few issues bugging your website and sorting out these will help you get the best returns out of your website.
1. Your website seems to be attracting traffic, but this traffic is almost stagnant and limited, which affects potential sales as you move forward.
2. Your website doesn’t feature in Google’s first search page for some of the major keywords in your niche, which affects visibility and your business.
3. Your website has been diagnosed with On-Page and On-Site issues, which affects the ranking.
4. Your backlinks profile is not efficient enough to help your search engine visibility.
5. Your website is currently not being properly promoted online according to Google’s new guidelines (after latest Google Panda & Penguin update), which is affecting your marketing strategy and goals.
6. Your presence in the social media platform is minimal. This is depriving you of a huge market of prospective referral clients.
7. Your website may be penalized by Google.
8. Social media profiles are not updated regularly.
9. A low number of internal and external quality links present on your website.
10. Not updating fresh contents for your website and blogs as per the latest Google guideline (Penguin & Panda).
And many more…
We are expert in running a promotional online marketing campaign for websites. We have a host of ethical services and techniques, which you can utilize to improve your website’s performance.
Also, let me update you that our service prices are very affordable and cost-effective which will come up within your budget.
We are also doing website designing and redesigning at affordable cost and fast delivery within 2 weeks. As we are familiar with search engine guidelines, so the website will be search engine friendly and technically sound. Also, we are giving 3 months of free website maintenance service.
If there is/are any bad reviews regarding you/your website, our ORM campaign will help you to push down the bad reviews from 1st page to 3rd page within 45 days of the campaign.
If my proposal sounds interesting for your business goal, feel free to email me, or can provide me with your phone number, Whatsapp number or Skype Id and the best time to call you.
I would be very glad to hear back from you.
Search Engine Consultant
These things crack me up. I mean, look at all those specific suggestions, meant to give me the impression that ol’ Jessica has been burning the midnight oil studying jamessmith.com with great zeal and intensity. She knows all about it! And she’s an expert! She’s going to fix it!
Of course, if an actual human being with a modicum of experience on this planet — or on the Web, for that matter — had looked at the site for 30 seconds, she would have concluded that:
- This site is defunct, and has long stopped performing its original function. The homepage is a shell from which all links lead to empty pages without content. Which disappoints me because sometimes I’d like to refer back to those releases I put up during the campaign, but they’re gone.
- This is not a site aimed at “sales.” It’s a political campaign site.
- The campaign was in 2018. That datum might not be on that page, but a few seconds on Google would tell you right away. Which is a step any human wanting to know anything about this would take, long before sending anyone a 456-word email in an effort to make a “sale.”
- “Your presence in the social media platform is minimal.” Say what?!?!? Assuming that this is 2018 — which is what you seem to be assuming — I’m pumping out social media like a madman! Social media is one of several full-time jobs I’m killing myself doing, day and night! Oh, wait… I had a little flashback there. You almost made me forget for a second that this is 2021….
And so forth…
Pretty much every bullet point can be dismissed with, “Yeah, that might be interesting if this were October 2018…”
OK, I know you’ll say, “Then why don’t you take down the whole site?” Well, first of all, I don’t have that job any more. I’m not even sure I have the access.
I don’t know why that shell is still operating. I don’t much care. It’s not bothering anybody. Maybe I’ll ask James next time I run into him (which doesn’t happen often, because pandemic). Or maybe I won’t. This isn’t a question likely to stay in my head long. For that matter, I have no particular reason to think he even knows that homepage is still up.
I have sympathy for Jessica, assuming there is a Jessica. Back during my newspaper career, I thought that having to sell something to people would be the hardest thing in the world (the people in advertising always had my pity). I had it slightly wrong. The hardest thing in the world is selling by way of cold calls. Mind you, this isn’t the worst kind of cold-calling — that would involve actually talking to busy people, in person or on the phone. But it’s still a thankless task.
Sympathy aside, though, this is ridiculous…