Sorry about the bad use of German, but I’m not as good as Emile at slogans. I got this internal e-mail from a fellow employee at The State today:
Guys —
I apologize for the global, but if you need some inexpensive Christmas gifts, my daughter’s school (collective groan) is selling Columbia’s Iron Brew Coffee, which was voted by Food and Wine magazine as the #7 roaster in the country, and the #1 roaster in South Carolina.
The price is $8.50 for a 12-ounce bag of ground coffee — due at time of order. Plain or a variety of flavors, including French vanilla, holiday spice and Southern pecan. I need to turn in the order by Nov. 13.
No more emails, I promise. Just drop by my desk if you’re interested.
Anyway, it made me think of Emile’s campaign (and congrats to Emile, by the way, for getting the Charleston paper’s endorsement), and I tried to think of how he might promote drinking local coffee — or at least, locally marketed coffee. I realize it’s not quite the same, but I found myself reaching for inspiration anyway.
I didn’t arrive. "Put your (blank) in your cup?" "…your mug? … your demitasse?
Hey, forgive me for the digression, but any message that’s headlined "Need some coffee?" grabs my attention and won’t let go.
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Sigh. Bad enough you got spammed by your coworker. Then you compound the problem by “forwarding” the spam and spamming your own blog!
“South Carolina coffee – it will get you shaggin’ when you’re draggin'”
“Our schools may be bad, but our coffee isn’t”
“The REAL Columbian Coffee”
“Palmetto Coffee Perks Y’all Up!”
“SC Coffee – it’s like drivin’ without a restrictor plate”
“The Coffee That Kept Strom Kickin'”
THAT’S the spirit, Doug…
It’s that kind of can-do initiative that built this country.
How about something for the growing senior citizen market:
“Our Joe makes you GO.”
Iron Brew?? Ugh. I highly suggest you try before you buy.