In the battle of the political celebs for headlines, Barack Obama edged out Sarah Palin for most coverage last week, according to the Pew Center, although the Alaska gov dominated and "drove the media’s election narrative" again, whatever that means:
Democratic presidential candidate Barack Obama generated more exposure last week, but Republican VP hopeful Sarah Palin drove the media’s election narrative the week of Sept. 8-14, according to a new report from the Pew Research Center’s Project for Excellence in Journalism.
Obama was a significant or dominant factor in 61% of campaign stories last week. Palin was a significant or dominant factor in 53%, edging out her running mate, John McCain (49%). Obama’s VP candidate, Joe Biden, registered only at 5%.
Although Palin trailed Obama in the amount of coverage, she was clearly the focus of the campaign narrative last week. Storylines involving Palin accounted for 50% of the newshole, and she was a major factor in the top four media election narratives of the week. Scrutiny of Palin’s public record (14% of the newshole) topped the press agenda. Her ABC interview with Charlie Gibson followed (10%). The “lipstick on a pig” comment (10%) and reaction to Palin’s nomination (9%) rounded out the biggest storylines for Sept. 8-14.
Do you get the sense that somebody at Pew just doesn’t want to let go of "Sarahmania," even when Obama’s stats are higher?
Of course, Sarah beat out the old guy who’s running with her. And poor Joe garnered 5 percent of coverage, which is sort of like his bid for the presidency all over again…