For some time now I’ve been hearing about how McDonald’s is trying to go head-to-head with my beloved Starbucks (which still doesn’t advertise on my blog) with high-quality coffee.
But I’d never tried it to assess the threat.
Well, at lunch it occurred to me that I could get coffee instead of a soda with my No. 3 Extra Value Meal (no cheese!), so I did. This is the first time I’ve tried McDonald’s coffee since an unfortunate incident five or six years ago on a late-night drive back from Memphis (that stuff was nasty).
All I can report is that the new stuff is … unobjectionable. It’s OK. It’s like, I don’t know, coffee at Lizard’s Thicket — perfectly fine; I can drink any amount of it without complaining.
But it’s generic coffee. It can’t really be compared to that special extra quality that you get from the first sip of a Starbucks brew, whether we’re talking the delightful, “caramelly” (to quote what was once the official description in the barista handbook) Verona, or something ordinary like Pike Place.
Starbucks has nothing to worry about. Thank goodness.