I continue to believe that Google Maps is, next to HTML code itself, the most amazingly absorbing thing I’ve ever encountered on the Internet.
This NYT piece, headlined “Google’s Road Map to Global Domination,” gives an extended glimpse into what Maps is all about, and the implications for the future. An excerpt:
Where-type questions — the kind that result in a little map popping up on the search-results page — account for some 20 percent of all Google queries done from the desktop. But ultimately more important by far is location-awareness, the sort of geographical information that our phones and other mobile devices already require in order to function. In the future, such location-awareness will be built into more than just phones. All of our stuff will know where it is — and that awareness will imbue the real world with some of the power of the virtual. Your house keys will tell you that they’re still on your desk at work. Your tools will remind you that they were lent to a friend. And your car will be able to drive itself on an errand to retrieve both your keys and your tools.
While no one can say exactly how we will get from the current moment to that Jetsonian future, one thing for sure can be said about location-awareness: maps are required. Tomorrow’s map, integrally connected to everything that moves (the keys, the tools, the car), will be so fundamental to their operation that the map will, in effect, be their operating system. A map is to location-awareness as Windows is to a P.C. And as the history of Microsoft makes clear, a company that controls the operating system controls just about everything. So the competition to make the best maps, the thinking goes, is more than a struggle over who dominates the trillion-dollar smartphone market; it’s a contest over the future itself….