I was intrigued by this new poll on the SC gubernatorial race. Dick Bennett of American Research Group grabbed my attention in an email in which he wrote:
While Haley leads Sheheen 53% to 28% (and 12% for Ervin) among likely voters living in households with only landline telephones, Sheheen leads Ervin 43% to 30% (with 18% for Haley) among likely voters using cell phones or other mobile devices to complete the survey.
I checked, and he didn’t mean those households with “only landline telephones” had no cellphones, the way it sounded. He had meant to say, “among those reached by landline. If a household has a landline number in the sample we purchase, it gets called.”
Still, that’s interesting — the people reached via mobile devices put the incumbent in third place. I wonder why that is?
Of course, Haley still has a strong lead in the poll overall, since only 181 respondents were reached by mobile device, and 419 interviews were done over landlines. The totals for the poll are Haley 43 percent, Sheheen 33, Ervin 18.
But I wonder what accounts for the difference between those two sets of respondents… Youth? Affinity for technology? What?