Just tell me how much, OK?

I’ve complained here a couple of times about the obscene current practice on news sites of teasing readers rather than informing them.

Now I’ll deliver a swift kick to folks attempting to do business online.

You’re familiar with the practice. You see something on, say, social media about some product that stirs your curiosity. I say, “stirs your curiosity” because you don’t have enough information to know whether you would ever consider buying it.

What’s the one thing you want and need to know? The price, of course.

So you click on the offered link, and what’s the ONE piece of information that they NEVER provide on the landing page?

You’ve got it. Or rather, you don’t…

Oh, the price is usually just another click away, although I find that, often as not, you have to scroll to the bottom of an unnaturally long landing page to get to that link.

Yeah, I know why they do it — to give themselves a chance of holding onto your attention just a BIT longer before scaring you away with the price. Maybe, they think, you’ll be charmed just enough by what you see on that landing page that you won’t mind the price.

Maybe it will work. But in the meantime, you’re royally ticking me off. I don’t like being stiff-armed…

By the way, here’s the page with the prices on this one…

One thought on “Just tell me how much, OK?

  1. Brad Warthen Post author

    And no, I’m not trying to pick on BirdBuddy. I like their product. If I had a couple of hundred bucks just lying around begging to be spent right after Christmas, maybe I’d purchase one. (Y’all know I like shooting pictures of the visitors to our bird feeder; it would be cool if I didn’t have to do it through a window 15 feet away.)

    I wish BirdBuddy well. Their ad — which I ran into on Facebook today — just happened to be the one straw that broke the back of my patience regarding this approach to selling…

    Reply

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