Stop nagging me, Netflix!

I get emails like this all the time. Do you?

They seem weird to me. I find myself wondering why Netflix cares whether I “finish 30 Rock.” I assume this is simply about making sure I’m watching Netflix, period. But if that’s the purpose, it seems to have at least a couple of problems as a strategy:

  • If AI has any actual intelligence at all — and I’m talking minimal smarts — it would know that I engage with Netflix quite frequently. Not all the time, because I have Prime and Britbox and Hulu and other streaming options. But often enough that I don’t need to be bugged about it — one would think.
  • Also, if you’re tracking me and my habits, why don’t you know that I’ve watched every bit of “30 Rock” multiple times? And I think I did so at least once on Netflix. This makes me less than impressed with your technology.

Maybe they just want to stay in touch with customers, and they don’t care how stupid the excuse is.


Do y’all get these? And do you have any idea why?