I called AT&T (and be sure to check out the ad at right) on Saturday to upgrade my TV options so that I could see the season premiere of “Mad Men” Sunday night. In HD.
I even went to see Dreher High School’s production of “How to Succeed in Business Without Really Trying” — twice — over the weekend to help get me in the mood. (Quick, what is the most direct connection between that play — and I’m thinking the original Broadway production — and “Mad Men”? There’s a hint in the photo above.)
And it was all that I had expected it to be.
So I come in to work at my own ad agency Monday morning, and we usually spend a few minutes batting the breeze at the start of the traffic meeting, but… no one but me watches “Mad Men”! So there was no one to discuss it with.
Anybody want to talk about it? Here, I’ll start…
My favorite story line wasn’t Don’s relationship with his hot new wife, or Lane’s dilemma over the picture he found in a wallet. It was the one that went (SPOILER ALERT):
- Young white twerps at competing agency, tired of hearing civil rights marchers outside their window, start dropping water bombs on them — which makes news.
- Our protagonists at Sterling Cooper Draper Pryce decide (in their own white-twerpy fashion) to add to the competitors’ discomfiture by running a help-wanted display ad declaring that they are “an equal opportunity employer.”
- Joan (my very favorite Mad Man, even though “Man” fits her less well than it does anyone else on television), who is on maternity leave, thinks the agency is hiring someone to replace her, and charges into the office with her baby to demand explanations.
- A reception-room full of earnest young black applicants, quite naturally taking the ad at face value, show up to apply for the job. NOW what are our wiseguys going to do — say there IS no job, and risk getting as big a black eye as the rival agency did?
Suddenly, our “heroes” are entangled in the mid-60s, and they have to figure out how to cope with it. And it’s deftly and realistically handled, if a bit larger than life.