America, America, I chug a can of thee…


Have you seen this?

American currency has long held claim to being the only thing found in bars that boasts the phrase “E Pluribus Unum.”  This summer, Budweiser wants to change that by rebranding itself as “America” and peppering its packaging with that very phrase, alongside some others like “Liberty and Justice for All” and “Indivisible Since 1776.”

That’s right. The company wants to replace “Budweiser,” the name of the beer, with the word “America,” the name of our country, for the summer. According to AdAge, Anheuser-Busch InBev has filed the above label for approval from the Alcohol and Tobacco Tax and Trade Bureau.

In addition to the aforementioned phrases, the word-heavy label would include, in all capital letters, the following: “Land of the Free,” “Home of the Brave” and “From the Redwood Forest to the Gulf Stream waters this land was made for you and me.”…

Wow. Just wow.

I suppose, in making this decision, they rejected these other possibilities:

  1. Mom.
  2. Apple Pie.
  3. Rock ‘n’ Roll.
  4. John Wayne.
  5. God.

Nothing like subtlety. That is, this is definitely nothing like subtlety…

5 thoughts on “America, America, I chug a can of thee…

  1. Doug Ross

    Considering what Budweiser taste like, I hope Donald Trump can make America Taste Great Again!

    #beersnob #drink365differentbeerslastyear

    1. Brad Warthen Post author

      Well, I will say this: Of all the mass-produced, traditional American pale lagers, Bud is my favorite. When I’m backsliding on my paleo diet and that’s among the choices at an event with limited options, that’s usually what I choose. But not Bud Light. Never Bud Light.

      If you broaden that to include less-pale macro brews, I prefer Yuengling, and Amber Bock. Going international, my faves are Guinness and Dos Equis…

    2. Norm Ivey

      This Doug and I agree on.

      Are you on Untappd, Doug? I calculated that I have tried a new beer on average every 1.14 days for the last 460+ days (counting flights). I just took a blue ribbon in a comp for my CitraNicity IPA. I’ll brew it again soon and get a few bottles to you.

      1. Doug Ross

        I was on Untappd for awhile but kept forgetting to enter my beers (probably a result of drinking the beers). When I was drinking a different beer every day last year, I used a spreadsheet to track my progress.

        Congratulations on your win. I got a home brew kit for Christmas and gave it a shot but realized I don’t have the patience to do it. I’ll leave that to the experts.

  2. Norm Ivey

    I get that this is a marketing move, but I have an issue with a couple of things here. Slapping “America” across a product whose parent company is Belgian feels like an insult somehow. And I get that the little “since 1776” refers to the nation, but Bud isn’t that old by a long shot.

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