Pope Francis as a marketing draw

St. Thomas More

Lately, I’ve found myself stopping at the light at Gervais and Harden, heading west on Gervais, and having time to contemplate the messages on the electronic billboard that faces the intersection.

Day after day, I saw the “Come to Mass” billboard for St. Thomas More, the Catholic chapel at USC. It caught my eye because I’d heard that the current chaplain — Fr. Marcin Zahuta, a former professional soccer player from Poland with a good sense of humor — was really packing them in at multiple masses each weekend. I’d been meaning to drop by for one of the masses, but hadn’t gotten around to it.

Anyway, the billboard I was seeing originally looked like the right-hand side of the one in the photo above (sorry about the low quality; the traffic light is quite a distance from the sign, and this was just my iPhone) — all maroon (or garnet, or whatever), with white lettering. Still, it caught my eye.

But then, about a week ago, I started seeing this new version with Pope Francis taking up about 40 percent of the space, and the rest of the message squeezed into what’s left.

I guess our new pontiff is seen as a draw. I sort of doubt the sign would have been amended to include a huge photo of his predecessor…

2 thoughts on “Pope Francis as a marketing draw

  1. susanincola

    Did you see the Morehouse College Glee Club choir that sang at St Martin de Porres last week? If you didn’t, and ever get the chance, they are really wonderful — 50 young men in full voice. They filled that little church UP. (While you’re on the topic of great things happening at local catholic churches).

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