I see this happen a lot these days, but I ran across a couple of fairly dramatic examples yesterday in The Washington Post — or rather, on the Post’s iPad app, which is the only way I read the several newspapers to which I subscribe. So I thought I’d say something.
It’s particularly startling to an old newspaperman who once spent hours each day agonizing over the precise way to play each story — particularly on the front page, that premium real estate where you had only about six possible positions (some days five, and some days you’d cram on seven, but the goal for a diversified presentation of the biggest news of the day was six). Those of you who still look at the dead-tree version will think that sounds high, and you’re right. Over the last quarter century newspaper pages have shrunk and shrunk again, so it’s hard to get more than three or four stories on that page.
But online — even in a well-designed app that makes an effort to prioritize news and present it in a non-jumbled manner — you don’t see the same kind of agonizing over position, for a couple of reasons. First, there’s no time for it when deadline is always, always right NOW. Second, there’s no need when the space is unlimited. As with my blog — one reason I started blogging in 2005 was to shrug off the limitations. I can post as much as I can find time to post.
This is glorious in many ways. But in other ways, perspective and proportion fly out the window. One problem is that the most important news of the day — or the one deemed most interesting to readers (those are two different things, that we had ways of distinguishing between in the old days) — tends to spread out and dominate your first screen or maybe your first two. This happens for three reasons that I can spot:
- You can have as many different stories on this interesting thing as you have people to write. In the past, you’d have a main story and maybe a sidebar or two, and the sidebars were often played inside with the jump of the main copy.
- If you’re The Washington Post, and backed by Jeff Bezos’ wealth, you have plenty of people.
- Editors usually try to group related material together. But the only place to do that — the way most apps and browser sites are organized — is up front with the main story. While there are different “pages” you can reach by clicking on a category link (“Opinion,” “National,” “Sports,” etc.), containing additional content, there are no inside jump pages that the story on the “front” leads you to.
Anyway, on the Post’s app Wednesday morning, two big stories — one that would be big news any time, while the other would at least have been considered huge within recent memory — essentially got buried, to the extent that can happen when there is, for most practical purposes, just one gigantic page. They were:
- Epstein accomplice Ghislaine Maxwell sentenced to 20 years in prison — Remember when the charges against her were huge? It was a while ago — before COVID, I think — but the coverage of Epstein and Ms. Maxwell just went on and on. But here was the climax, the ultimate chapter, and… it was played way, way down, many screens down, more than halfway to the bottom of the available content on my app. In the subcategory of “National,” it was the fifth story listed — and of the four stories above it, only one was a breaking development: someone being attacked by a bison in Yellowstone Park. The others were “trend” stories, rather than breaking news.
- NATO summit developments — Maybe the Maxwell story was something in which the nation had only been momentarily interested — the scandal of the moment. But this is monumental stuff that at most times would have led a national newspaper. Actually, it was two ledes in one. One headline would be, “U.S. to increase military presence in Europe” (which is the headline you see on the link). The other would have been, “Sweden, Finland to be asked to join NATO.” Both in response, of course, to the biggest story in the world — Russia’s war on Ukraine, which everyone worries could be the opening of World War III.
Here’s the way the Maxwell story was played. I couldn’t get the headline onto this screenshot of the National block, but it’s the item where you see the courtroom artist’s drawing, bottom right:
As for the NATO story — at this point I must confess that I started writing this post yesterday (which is when I saved the screengrabs you see), then got pulled away. Of course, the app content is radically different now, so I can’t go back and see just how far down the NATO story was. But it was well past the first two or three screens, so fairly far down. The defense would be that it was packaged with other Ukraine war news, which you had to scroll down for, but that’s really not a great excuse.
What was played above these stories? Other important stories, I freely admit: The rather explosive Jan. 6 hearing from Tuesday (the testimony of Cassidy Hutchinson), and the ongoing aftershocks of the Roe ruling on Friday. Some Tuesday-night elections across the country as well.
But again, the problem is what I mentioned earlier. The Post now writes so many stories on the same subject, and packages them all together, so that other big news gets pushed far, far down. But it gets rather weird. For instance, Miss Hutchinson is a striking subject for a photograph, but the app showed me five such photos of her — all sitting at the table testifying, in her white suit, with pretty much the same serious expression — before I got down to the two “buried” stories I mention above.
On the screen displaying top stories from the Opinion section, there were three of those pictures. That’s because four of the eight columns or editorials on display were about the hearing. Three were about abortion. One was about something else. It was visually striking, to an eye seeking variety:
No, I’m not saying there should have been op-ed columns about the breaking stories on NATO and Ms. Maxwell. It was a bit soon for that. I am saying that in a medium in which you can provide an unlimited amount of content, it seems the screen promoting the most interesting opinion pieces of the moment should provide a tad more diversity.
Why am I boring you with this stuff that would only matter to an editor in the news trade? Well, because this is yet another thing contributing to our nation’s political schizophrenia. It’s not just people consuming social media instead of professionally presented mainstream media. It’s that the credible organizations, as hard as they try, present their well-crafted content in a way that leads to disproportionate responses among the reading public.
Once, news was presented to the readers in a way that carefully sought to give them — especially on the front page — a range of important news of the day, and to do so in a way that communicated relative importance of those stories.
While the new way of presenting content is wonderful — if you offered me dead-tree versions of all the papers I subscribe to, I still wouldn’t read them; this is much preferable — this way of presenting all that content is an invitation to obsession. Give me eight or ten stories about the same thing on the only screen I can see without scrolling, and you invite me to develop the impression that THIS IS THE ONLY THING WORTH THINKING ABOUT. Which I think helps explain some of the overly excited responses you see these days to news.
Anyway, editors are still trying — and I can see them trying hard — to sort all this out. Maybe they will work out ways to restore a sense of proportion, while still presenting all this added content. I hope so.
And in fact, the editors at The New York Times seem to be a bit farther along toward achieving that. Shortly after seeing what I described above, I opened my NYT app and saw the NATO developments clearly leading the paper. See below. I thought, “It’s been a little while. Maybe the Post has done the same now.” But I looked, and it had not….
I was struck by that in two