Here’s my take on the festival.
It was a great success.
The two bookends, the gala at the beginning and the closing concert at
the end, were treasures. Ask anyone who was there (besides, Jeffrey Day), and they will
tell you that this town has never seen anything quite like them, and probably
won’t, for a long while.
Artista Vista this year was a success with good attendance, especially on
Saturday, according to most of the gallery owners.
There were a couple of mistakes that were made because this was the first
year. The biggest was the
timing. It probably should have
been held during the regular season for performance companies so they wouldn’t
have had to expend big dollars for an additional show and could have depended on
subscription attendees to build the audiences.
Nonetheless, As
You Like It, at Theatre USC was an outstanding performance and general
admission sales, that is tickets sold to people outside the university, increased over normal by over 100%!
Opera USC’s Postcard from Morocco was wonderful,
however, attendance was normal.
Palmetto Opera’s Marriage of
Figaro was an outstanding success, including attendance, considering that it
was a new venture without a large following.
Attendance at Marionette Theatre was outstanding.
The three theatres, Trustus, Workshop and Town virtually
sold out during the festival. But more importantly, each of them told
us that there were lots of new attendees, people who were
unaware of the theatres and what they could perform. And all those new people were impressed
with the really fine performances of Nunsense Amen, Ain’t Misbehavin’ and Cats.
USC Dance performed magnificently to a good house.
Attendance at the USC Symphony pops concert with Marvin Hamlisch was a
disappointment. Don’t ask me
why. Sol Hurok once said, “If
they’re not coming, you can’t hold them back.”
The Philharmonic concert was wonderful and, considering that it was not a
subscription part of the season, sold to a good house of 1,400.
Barry, from Mac’s on Main, told me it may have been the best
10 days he ever had.
We’re proud that the Columbia Arts Hall of Fame is now on permanent
display at the Koger Center.
Marina Lamozov, Joseph Rackers, The Capital City Chorale and Skipp
Pearson rocked the Brookland Baptist Church at their free concert. It was a real treat.
First Thursday Jazz Concert at the Zoo
during the festival more than tripled its usual
attendance and the artists who showed their work, virtually, sold out. The
people at the Zoo were "blown
away."
The Columbia City Jazz Dance Group and the Columbia City Ballet both did
amazing performances to moderate houses.
Washington Street Methodist Church’s schedule of events was
outstanding for them, and they are delighted with the
attendance. So was the
Jewish Cultural Arts group who presented Tel Aviv Café to a good audience at the
Jewish Community Center.
Then there was the Open Studio Tour. Every artist I’ve encountered in this town
has thanked me profusely for helping make the Open Studio Tour
happen. We think that the
artists had over 8,000 visits and that they sold between $35,000 and $40,000 in
art, much of it to people who came in from out of town to visit their
studios. And the people, who
attended, from all over the region, loved it.
Our web site had over 15,000 visits. And we sold over 450 tickets to events
on line during the festival amounting to over $11,000 in sales. We think those are mostly sales to
people who would not have
otherwise gone to the individual box offices or sites to purchase their
tickets. Experts told
us that this was an excellent result for a first time
event.
The bottom line…our goal was to make people in and around
Columbia more
aware and proud of the arts scene here.
DOES ANYONE WHO WAS ALIVE AND BREATHING IN THIS TOWN OVER
THE PAST FEW WEEKS DOUBT THAT WAS ACCOMPLISHED?
Marvin