Suddenly, Donita Todd, general manager of WIS-TV, seems to be the least popular woman in town.
As you’ve probably heard or read, she’s bearing the brunt of viewer rage over the sudden departure of anchorman Ben Hoover.
Hoover announced the move thusly:
After 6 years of anchoring and reporting at WIS, this Friday, July the 4th will be my last day on the air. Recently, I was informed by station managers that they did not wish to renew my contract. Like so many other anchors and reporters in the past, I wish I was in a position to announce the next opportunity for my family and me. But, to be honest, I didn’t see this one coming. So, as we like to say on the news, you’ll have to stay tuned. And, maybe say a little prayer for my family and me.
One of my closest friends shared this with me in the last few days: “If it’s not fatal, it’s not final…and, if it’s not final, it can be fruitful.” That friend is Judi Gatson. Working side by side with “JG” has been one of the most rewarding experiences of my career and life. Judi, Dawndy, Papa Joe, John, Ben, Rick and my core group of “news hounds” here will forever be like family to me. I will miss them like crazy.
Some of the stories I’ve covered over the years have been very heavy and hard to tell. A dad living on the streets after every corner of his life crumbled. The young parents in a fight and race to save their precious little girl. A military mom smiling through raw pain to ensure her son’s legacy (and dimples) aren’t forgotten. All of them, and others, facing down some of life’s greatest challenges. But, what’s always stood out to me is the one common thread that ties them all together – hope.
So, in the name of the dig deep, do good, work hard, “never give up” spirit so many of our viewers have shown me over the years, I say — HOPE is a pretty doggone good thing.
After Friday, you won’t see me on WIS anymore but please stay connected on Facebook, Twitter, Instagram, LinkedIn, and email [email protected]. I promise to do the same. Judi Gatson Dawndy Mercer Plank WIS TV John Farley Ben Tanner
After two or three days of protest, the station put out this statement yesterday:
During the last several days much has been posted on social media about Ben Hoover’s departure from WIS news, much of it erroneous.
However, we simply cannot engage in a public conversation regarding details of Ben’s departure from WIS TV. It is a private personnel matter.We sincerely thank Ben for his service to the station and the community and wish him nothing but the best in his future endeavors.
We also want to thank our viewers for their concerns and comments regarding this matter.
We can assure you that WIS remains fully committed to the excellence you have come to expect from this television station over the last 60 years.
Based on the response to the statement on Facebook, that oil has done little to calm the troubled waters. Some examples:
- “You got rid of the wrong person. Donita Todd needed to go.”
- “What part of the comments were “erroneous”? The part that the viewers want him back? That he and Judi were good together? That he put his heart into his work – walking to work in the snow, living with the homeless? Again what part was erroneous?”
- “I don’t own a Bull. I never have. But I do know what a bull does several times a day. And this smells just like it.”
- “Excellence is not a word to be used in any way by WIS. You did not allow him OR Judi to anchor the final broadcast. There is NOTHING excellent about that. Rest assured your other employees are planning an exit, because the station has lost it’s moral compass.”
- “WOW!! I have read through many many discussion forums in my life…NEVER have I read through one where all the comments from the public voicing their opinion are all in agreement!!! The viewers have really spoken and come together on this one! WIS really should re-think their decisions on this one!!!!”
As always, I hate to see a guy lose his job, but there’s an emotional core to this protest that I’m having trouble understanding. Was there this kind of outpouring when David Stanton left? Maybe there was, I don’t recall — I was sort of busy with my own stuff at about that time. Maybe y’all can enlighten me.
Anyway, it must be some comfort to Ben to know he was so appreciated. I hope so.
Thoughts? Observations?